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Highlights from our Blog |
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With on-target marketing research, we help firms make decisions: branding, marketing, advertising, product strategy, and pricing decisions. We're pros in guiding executive marketing decision makers with expertise and hands-on insight about building brand share and margins. |
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Power Decisions Group has conducted scores of marketing research studies involving branding, brand positioning, pricing, advertising, pricing, new products, customer loyalty and satisfaction, channels, and market segmentation.
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Your marketing strategy decision agenda drives our recommendations for must-have marketing research. After decision mapping, we craft the next engagement steps using the most appropriate marketing research information for each project component: primary research, baseline secondary research, and internal client data. |
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We creatively design and execute these strategic marketing consulting and market research engagements to deliver insight, experience, and high reliability marketing research results.
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Services Example:
Qualitative Research: Time-Extended Interviews keep Pace with Real-World.
Time-extended qualitative interviews provide repeated contacts with respondents over several days. The benefit is that they allow for respondents to replicate the real world consideration environment as they review product concepts, advertising copy appeals, brand positioning presentations or other marketing stimuli.
This innovative research method delivers to decision makers and market researchers research information that keeps pace with consumer and B2B buyers' "research accessibility lifestyle," in that it replicates the time they take to think about product and brands. This marketing research tool yields a qualitative research process usually far more robust, insightful, and productive than earlier-generation methods. This is a leading market research tool for concept testing
...Read more about Time-Extended Depth Interviews as a qualitative research method.
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